As the war for talent continues to escalate, companies are increasingly looking for ways to stand out in the job market and attract top-quality employees. One way that companies can differentiate themselves is by demonstrating a strong commitment to sustainability and environmental, social, and governance (ESG) principles.

According to a survey conducted by Deloitte, 90% of respondents said that they consider a company’s ESG performance when deciding where to work. In addition, a report by PWC found that 82% of professionals believe that it is important for companies to have a strong ESG strategy in place.

One way that companies can show their commitment to sustainability and improve their ESG performance is by using custom-built digital tools. These tools can help track and improve a company’s performance in key ESG areas such as energy consumption, carbon emissions, and waste reduction.

For example, a company could develop a custom app that allows employees to easily track their energy use and suggest ways to reduce consumption. This not only helps the company reduce its carbon footprint, but it also engages employees and makes them feel like they are part of the solution.

In addition to the benefits for the company, custom-built digital tools can also help attract and retain purpose-driven employees. According to a survey by the Society for Human Resource Management, 87% of millennials and 69% of Gen Xers said that they would consider leaving their job if their employer’s values did not align with their own. By using custom-built digital tools to improve their ESG performance, companies can show that they are committed to sustainability and attract employees who share these values.

There are also financial benefits to using custom-built digital tools to improve a company’s ESG performance. A report by the Global Reporting Initiative found that companies with strong ESG practices tend to outperform their peers financially. In addition, investors are increasingly considering a company’s ESG performance when making investment decisions. A survey by BlackRock found that 87% of investors believe that ESG factors can impact financial performance.

Companies that are forward-thinking in their ESG strategies and use custom-built digital tools to improve their performance will be more attractive to purpose-driven employees and may see financial benefits as well. By demonstrating a strong commitment to sustainability, companies can differentiate themselves in the job market and attract top-quality talent.